Beauty for Good was an e-commerce site that born out of the COVID pandemic as a way for stylists (affiliates) to sell products while their salon was closed. This platform stands on three pillars: Empowering Women (10% of sales was donated to the Canadian Women's Foundation), Empowering Stylist & Salons (salons gave the ability to sell products with no investment or knowledge of setting up an e-commerce site) and Empowering the Beauty Industry (challenged the typical beauty standards that the media portrays).